Venti’s Goes To Hollywood, sort of . . .

Revised 30 Sept 2009 to clarify: the beer labels are that of a fictitious brewery.

Venti’s Cafe & Brewery’s beer bottles will appear in a movie produced in the Reno, Nevada, area by Tradecraft films. Nevada’s ‘Sort of Hollywood’; it’s on the same planet.

A colleague of mine, Stephen Stough, from Lockheed Missiles & Space, Inc., days retired to north of Reno and after a year of settling-in he ‘volunteered to help some [Reno] high school students make a student film this Spring’. One thing lead to another and he
- formed Tradecraft Films, Inc. in order to make short drama films
- is producing [professional] movies
- is editing the Motion Imaging Journal for the Society of Motion Picture and Television Engineers

Stough and Tradecraft Films are now in pre-production of a short film, a psychodrama, titled ‘Sotto Voce’. Tag Line: When your worst enemy is close, very close.

Noting my current involvement with beer, he inquired:

‘I need to get film rights to some brand of beer, in return for screen promotion.
Any obscure local beer companies that I could contact in your area?
I would also need some empty beer bottles.’

I considered the question and began to make a lists of small, interesting, innovative breweries, breweries with edgy graphic and/or particularly clever beer name. I awoke the next morning with the idea of using Venti’ Cafe & Brewery beer. I posed the project to Leslie. Resulting in:

Venti's Cafe & Brewery - Red Rooster NW Red Ale capped

Venti's Cafe & Brewery - Red Rooster NW Red Ale empties

In part, the label reads,

_ _ venti’s _ _
RED ROOSTER
NW RED ALE
60 IBUs / 6.0% ABV

BREWED AND BOTTLED BY VENTI’S CAFE & BREWERY, INC. SALEM, OR
www.ventiscafe.com
ME – VT – CT – DE – NY – MA – IA – OR 2¢ deposit
NET CONTENTS: 12 FLUID OUNCES OF MALTED BARLEY, HOPS, YEAST, WILLAMETTE RIVER WATER
Enjoy In Moderation.

The scenes with the beer bottles will be shot October 10th and 11th in an 1890s house in Gold Hill, Nevada. We are promised a clip or two of the resulting footage.

btw: The beer labels are that of a fictitious brewery. To my knowledge, Venti’s have no plan to brew their own.

:jbx – revised 30 Sept 2009 to clarify that the beer labels are that of a fictitious brewery.